about me

You have a unique perspective
waiting to be heard.

I'll help you amplify that perspective, so you can make a true impact.

work with me

I vividly remember my excitement at 23 years old when I discovered a marketing job in media where I could work with fashion brands without being a designer.

Fresh out of college, I dreamed of a career in fashion, but quickly found myself knee-deep in inventory spreadsheets for men’s dress shirts—far from the creativity I craved. Then, marketing strutted onto the scene like a runway model: flashy, sparkling, and filled with endless opportunity. It took rather simple ideas and dressed them up into experiences. 

Marketing made problems disappear. It aligned desires with brands. It created moments people would never forgot.

...a single opportunity that carved a new path.

Marketing Was My Runway

where it all started

“I want every woman to speak their truth and market their business in a way that feels good.”

my mission:

connect with me

Then, in 2020, I hit the reset button.

I stepped into a journey of self-discovery, personal growth, and entrepreneurship—building businesses that weren’t just profitable but purposeful. It took resilience, trial and error, and an unshakable commitment to showing my two daughters that anything is possible with courage and clarity.

Today, I develop spaces like Exhale for Business Owners for entrepreneurs to have real conversations, build confidence, and own their voice

Together, we uncover your unique way of connecting with your audience, so you can apply your brilliance to your business—and thrive.

From Big Brands to Personal Brands

uncover your unique way of connecting with your audience, apply your brilliance to your business—and thrive.

I took the job—and it changed everything.

For 15 years, I worked at The Wall Street Journal, HGTV, and Philadelphia magazine, helping brands connect with their ideal audience through storytelling. I learned that people make decisions by relating their experiences to others. If global brands could harness storytelling to create alignment, personal brands have an even greater opportunity to forge deep, meaningful connections.

Certifications: Transformational Life Coach | Mindfulness + Meditation Teacher | Human Design Guide

Mindset Coach + Spiritual Mentor

Erica Kelly

"I would not be where I am today without Kaitlyn's guidance. Marketing feels so foreign to me, and she has such a brilliant marketing mind, that really helped me each step of the way."

"I feel so much more empowered in my business now and know what steps I need to take moving forward."

book a discovery call

Here's what's included:

Step into your authority and create a meaningful brand that elevates the impact you are making. In this partnership, I am your brand consultant and sounding board, untangling your vision so you can gain the clarity and confidence needed to take bold action.

brand + marketing strategy

AMPLIFY

book a discovery call

  • Clear marketing plan with roadmap for implementation
  • Aligned Marketing Strategy
  • Goal setting with clear KPI’s
  • Brand identity and positioning for increased visibility
  • Audit of your current brand positioning and marketing efforts
  • 6-months of mentorship, marketing consultation, and accountability

Here's what's included

You aren't meant to market like everyone else. In 90-minutes we'll optimize your marketing efforts by delving into your business challenges and revealing your aligned strategy.

business tune-up

Aligned Marketing Strategy Session

  • 30 days of accountability + support
  • Leave with an action plan for marketing your business
  • Tackle 1-2 main marketing challenges
    (your marketing message, content, tactics etc)
  • Business insights based on your Human Design chart
  • 90-minute session to discover what's misaligned
  • Audit of your current marketing efforts

Executive Vice President at
Midwest Tankermen, Inc.

Shannon Kroll

"Kaitlyn used her intuition and coaching skills to guide me through roadblocks and ensure I felt seen and heard. She listened fully and brought immense clarity to my business, my preferences, and my marketing."

"The entire process felt like a breath
of fresh air."

read on substack

A space for high-achieving entrepreneurs to slow down, realign, and build with intention.

Your business isn’t just about strategy—it’s about who you are while building it. Exhale for Business Owners is a mix of real-talk insights, fresh marketing perspectives, and mindset shifts to help you lead with clarity, confidence, and impact.

If you're ready to navigate entrepreneurship without the burnout, redefine success on your terms, and create a brand that feels as good as it performs—you belong here.

Follow along for deep conversations, powerful reflections, and marketing that prioritizes relationships over quick wins.

Exhale for Business Owners

hang out with me on substack